JNBY Group is a leading designer brand fashion house based in China. We design, promote and sell contemporary apparel, footwear and accessories for women, men, children and teenagers as well as household products. Our brand portfolio currently comprises six brands — (i) JNBY, (ii) CROQUIS, (iii) jnby by JNBY, (iv) less, (v) Pomme de terre and (vi)JNBY HOME, each targeting at a distinct customer segment and having a uniquely defined design identity based on our Group’s universal brand philosophy — “Just Naturally Be Yourself”.

JNBY Group is a design-driven company operates under a multi-brand business model and has established a comprehensive omni-channel interactive platform. Its omni-channel interactive platform comprises: (i) offline sales network: over 1,300 retail stores across China and 12 other countries or regions; (ii) online sales network: major online platforms, such as Tmall, Jingdong/JD.com and VIP.com; (iii) inventory sharing and allocation system across various sales channels; and (iv) social network platform on WeChat. The core values of JNBY Group are “Better Design, Better Life” and JNBY Group is committed to build a design-driven lifestyle ecosystem.